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//work

Sample work & concepts

A live website I designed, plus a concept design showing the kind of site I build: warm, fast, and made to get the phone ringing.

//live project

akwracing.com
Desktop view of the AKW Racing website homepage
Mobile view of the AKW Racing website homepage
● live sitedesigned by VDM Creative

AKW Racing

The website for American Kart Works (AKW Racing), a South Florida go-kart racing school and race team. I designed it to give visitors a clear path from their first lap to competition: one-day Arrive & Drive sessions, the six-week Pro Academy and the AKW Race Team, with “Book your drive” calls to action throughout.

  • ●motorsport / karting
  • ●booking
  • ●mobile-first

//concept

southernafricanproducts.com
Desktop view of the Southern African Products homepage concept
Mobile view of the Southern African Products homepage concept
● concept

Southern African Products

A homepage concept for a South African grocery in West Palm Beach whose online shop had gone dark. I designed it to bring their pantry favourites back online: a warm, proudly South African look, click-to-call up top, and their location and hours easy to find on a phone.

  • ●retail / grocery
  • ●mobile-first
  • ●click-to-call

The brief

A family-run South African grocery in West Palm Beach with a loyal following, but an online shop that had been stuck on a blank page.

The idea

A warm, proudly South African homepage that feels like walking into the shop: pantry favourites up front and the phone number one tap away.

Built for phones

Most visitors arrive on a phone, so the layout, buttons and directions were designed for small screens first.

Please note: this is a speculative concept design I created to show my work. Southern African Products is not a VDM Creative client, and the concept is not a live website.

The full concept

Open the full-length desktop or mobile design in a new tab.

//ready when you are

Want a free mockup like this for your business?

Send me your business name and current website (if you have one). I’ll show you what your new homepage could look like.